Public lecture with Malte Ziewitz: Credit Score Desimulator™️: Consumerization, Parody, and World-Making in U.S. Credit Scoring”

December 15, 15.00-16.30, DPU, Aarhus Universitet, Tuborgvej 164, Emdrup, A401

Scores and metrics play a central role in ordering our lives. Obtaining a loan, renting an apartment, ranking in web search results, or making the shortlist for a job: all these activities depend on judgments generated through a range of computational techniques like data analytics and predictive algorithms. In this talk, I will take a closer look at how these scores are marketed to those who have to live with them. What does it take to consumerize a scoring product and what are the implications for the scoring subjects? To explore these questions, I will take a closer look at one particular instance of a consumer-facing scoring product, namely the interactive genre of the Credit Score Simulator. Often touted as a tool for learning and financial literacy, these simulators invite users to experiment with different scoring factors to see how these affect their scores. Drawing on a mix of textual analysis, ideas from science & technology studies (STS), and a design experiment, I aim to unpack the peculiar politics of consumer-facing scoring products—and offer an intervention in the spirit of what Michael Mulkay called “analytic parody.”

The public lecture is part of the Algorithms, Data and Democracy public talks.

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